Not all purchases can wait. Having a store pick up option is the deciding factor for customers who need (or want) their purchase immediately.
Some businesses mislabel "Deliver to Store" as "Store Pick Up". When customers need their purchases instantly, mislabeled delivery option only serves to frustrate people.
After 10 years of selling video games online, we realize 80% of our customers are opting for "Store Pick Up" rather than "Free Delivery". Read more about our story.